Thu 26 Sep 2013
MESA, Ariz. — The makers of REACH® Floss and LISTERINE® Brand of Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. and A.T. Still University’s Arizona School of Dentistry & Oral Health (ATSU-ASDOH) will partner in an innovative, mobile-based program to promote oral healthcare.
The Text2floss™ initiative is made possible by founding sponsor, makers of REACH® Floss and LISTERINE® Brand of Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. Through funding of a $50,000 grant, Text2floss is now actively recruiting individuals to participate in a seven day study through their mobile device. Users are instructed to go to www.text2floss.com or opt-in by texting the word FLOSS to 878787. Each day, participants are prompted by text message regarding their flossing behaviors.
Programs like Text2floss™ remind people of the importance of oral healthcare; promote the delivery of optimal patient care; transfer of newly acquired knowledge, skills, and technology to the profession; and to advocate health and wellness to the community.
“We are pleased to extend our long-standing commitment to professionals and their patients through support of the Text2floss program,” said Cheryl Burke, director, oral care professional sales and marketing. “As a company, our goal is not only to produce innovative products, but provide tools and other resources that together truly help promote superior oral health in the U.S. and around the world.”
Additional program benefits allow sharing of statistical data among professionals, enabling dental practitioners to promote the delivery of optimal patient care.
“Text2floss has the potential to reach people across the nation and globally through this healthy mobile movement,” said Text2floss founder Tony Hashemian, DDS, assistant dean, Global Oral Health, ATSU-ASDOH. “We strive to create solutions through improving oral health, leadership development, innovation, dental education, new technology, and the promotion of peace through positive collaboration.”
ATSU-ASDOH is Arizona’s first dental school, and became an advocate in addressing the nation’s oral healthcare needs in 2003. Programs like Text2floss support ATSU in its mission to continue serving those with little or no access to oral healthcare.
Through the generous support of founding sponsor, makers of REACH® Floss and LISTERINE® Brand of Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. and mobile partner CellTrust Corporation, the ATSU-ASDOH is confident Text2floss™ will better enhance healthy oral health behaviors.